Warm, inquisitive, efficient.

Sailor, gardener, sustainability nut and mum.

Leadership Bio

Aimee Peters

Financial Services Consultant

Aimee is a CMO-level marketing strategist and one of our independent industry advisors. She guides our thinking and strategy in the financial services sector.

With a background and early career in corporate communications, she went on to spend a decade as a senior marketing leader within HSBC’s Global Banking division. In 2020 she left London to relocate to Dubai as Group Head of Marketing & Communications for Mashreq Bank.

Currently, Aimee works with global corporations, institutions, and SMEs, to help them transform their brands—and ready their customers—for the next wave of disaggregation in banking. She is known for quickly driving change in a sector that’s traditionally slow to react.

Aimee is a people person with a passion for brands and their power to shape the world. In the last two years, she was a MENA Effie Awards Judge, one of Campaign Magazine’s ‘Marketing Game Changers’ and host for the CIM Financial Services Marketing Leaders Summit.

Experience: 25+ years

– HSBC
– Mashreq
– Microsoft

– Symantec
– Buchanan Communications

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