Helen is a hugely experienced, CMO-level marketer and a Campaign 40 0ver 40 winner. As one of our senior independent advisors, she guides our work with health and beauty brands.

The majority of Helen’s career to date has been with Boots—one of the UK’s most loved brands. Over the course of two decades, she worked in a number of senior leadership roles for the brand. This included Head of Marketing and Communications Strategy, VP Global Category Director, VP Marketing Director and Chief Marketing Officer.

Helen’s list of incredible achievements at Boots is too long to detail. Highlights include rejuvenating the brand identity, transforming the customer experience, driving 10 quarters of consecutive business growth, establishing a $1.6bn beauty and personal care brand, and leading the creation of multiple award-winning campaigns, including the now legendary “Here Come the Girls” campaigns.

This experience exposed her to a wide range of disciplines including marketing, customer strategy, global brand marketing, product development and insight, making her a highly versatile marketing leader and consultant.

Helen loves working in both large organisations, where change is needed, and in small start-ups where everyone rolls their sleeves up to get stuck in. She is experienced in leading teams of over 100 people.

Outside of work, Helen is a mum to two gorgeous girls and, in her spare time, renovates an old farm.