Creative, reflective, visionary.

Loves mornings, coffee in the park and cycling around London.

Leadership Bio

Emma Booty

Creative Director

Emma has over twenty years’ experience in agencies and client-side brand teams including senior roles at Landor, Saffron, Body Shop, Babylon Health and Conran and Partners. She is a creative thinker, strategic communicator, art director and keen collaborator.

With fluency across brand creation, integrated campaigns, and digital and physical experience design, Emma is adept at running multidisciplinary design teams. She’s also experienced in a broad range of sectors, from luxury and high street retail to professional services, music festivals, tech, airlines, academia, charities and healthcare.

Emma is fresh and courageous in her approach, persuasive in her thinking and strong on inspiring and energizing teams. With Affinity, she sees the opportunity to synthesize our collective experience and wit to forge new and progressive approaches to business, culture and brand.

Experience: 20+ years

– Asda
– Babylon Health
– Body Shop
– Conran Shop
– Unicef

– Austrian Airlines
– De Beers
– M&S Home
– Uber

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The Stanley Building
7 Pancras Square
King’s Cross
London N1C 4AG

+44 203 859 7699

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