We start with your audiences’ needs
We explore their passions, fears and frustrations—their thoughts, as well as their behaviours. With their needs understood, we craft how your brand aligns.
For us, design is more than a visual deliverable
It’s a way of thinking and doing. It blends logic and data, empathy and creativity. We use it to solve problems, drive change and achieve ambitious commercial objectives.
Unified brand experience
By fusing business strategy and brand creation with experience design and culture change, we’re able to shape how your brand and business are perceived in the real world—digitally, physically and socially.
Strategy
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Brand strategy
Customer experience strategy
Employee experience strategy
Measurement and analytics
Brand development
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Visual identity design
Motion design
Verbal identity & messaging
Campaigns & communications
Digital experience
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Digital design systems
Technical architecture
CMS implementation
Full-stack development
Physical experience
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Office design
Packaging design
Experiential design
Experiential technology
People experience
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Engagement events
Culture change programmes
Employee experience design
Employee engagement campaigns
Challenges we help with
Focusing on users and future growth
One of Scotland’s leading commercial property companies asked us to brand and launch the £70m redevelopment of a historic Glasgow building. Taking insights from a range of audiences including the local community, our strategy shifted focus away from the building’s illustrious history and towards its future as a premium office and retail space. Ernst and Young became the building’s primary tenant.
Outcome
100%
Of spaces filled
2
Global corporate tenants
Launching disruptive products and services
We were approached by a consortium of tech industry veterans to help launch an innovative cloud backup service. We rapidly established the strategic foundations of the business before developing a dynamic brand identity, digital design language and communications toolkit. This gave the startup the market presence it needed to secure both angel and early-stage VC funding.
Outcome
£1.5m
In funding secured
45%
Reduction in production costs
Enriching customer experience
A global fashion retail brand needed to increase brand awareness and sales in Europe. Over the course of two years, we redesigned key aspects of their stores to be more ‘human’ and engaging, without losing the brand’s characteristic minimalism. In parallel, we ran a series of digital and in-store experiential campaigns that generated buzz and increased sales for new ranges.
Outcome
21%
Increase in footfall
19%
improvement in brand awareness
Winning customers off market leaders
A niche financial services firm providing efficiency and CRM advice to some of the world’s leading banks had grown rapidly. To fuel further growth and international expansion, it needed to win clients off the global consultancy firms. We evolved its brand, communications and client experience, enabling it to secure eight new clients and scale operations into North America.
Outcome
£900k
Increase in fees
8
New clients
Regaining market
share
A tier two management consultancy firm was growing well internationally but under performing in the UK. To reverse decline in market share, we helped to tailor the business offer to a UK audience and rejuvenate the brand across all of its UK marketing assets. This developed into an integrated campaign that significantly improved lead generation and YOY sales performance.
Outcome
234%
Increase in leads
£2.7m
New business wins
Positioning for merger or acquisition
As part of a strategy to secure a global buyer, one of Poland’s largest print companies asked us to help transform internal and external perceptions of the business. We rebranded the organization across all digital and physical touchpoints. Through a series of culture change initiatives, we also radically improved innovation, communication and operational efficiency across departments.
Outcome
11%
Increase in annual revenue
£139m
Acquisition by global print giant