Global Brand Agency

Working at the intersection of branding, experience design and culture change, we drive growth for business by creating value for people.

How we help >

ba-home-wel

We’re here to shake things up.

About us >

Past experience

What people
say about us.

“Simon’s team challenged our thinking and delivered a dynamic solution that significantly enhanced the richness of our consumer experience.”

Ray Collins, Senior Digital Operations Manager – Motorola Mobility

“We needed a partner that could fully understand our challenges and rapidly professionalise our brand and communications. Affinity delivered this with creativity, precision and passion.”

Lianne Deeming, CEO, BlueLight Commercial

“Tremendous efficiency, invaluable advice and scrupulous attention to detail. A talented and enthusiastic team that’s a pleasure to work with.”

Angela Ferguson, Marketing Director – AWG plc

“Just an exceptional job. They helped us to compete with the biggest consulting firms in the UK. And their fee paid for itself within a week of launch.”

Mungo Dunnett, Managing Director – MD Associates

Latest news & thinking

10 Jun 2026

10.06.2026
I
News

Sharing expertise as part of Morgan Stanley webinar series

Affinity’s Head of Strategy and Content, Stephen Bates, delivered a webinar today on how to create value through branding.

30 Mar 2026

30.03.2026
I
News

South Staffs Water selects Affinity for behavioral change campaign

We’re excited to welcome South Staffs Water as a new client. In the coming weeks and months, we’ll be working…

ba-home-press

Cookie	Duration	Description
cookielawinfo-checkbox-analytics	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional	11 months	The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy	11 months	The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.

We’re a people-first
brand consultancy.

Working at the intersection of branding, experience design and culture change, we drive growth for business by creating value for people.

We’re here to shake things up.

Past experience

What people
say about us.

Ray Collins, Senior Digital Operations Manager – Motorola Mobility

Lianne Deeming, CEO, BlueLight Commercial

Angela Ferguson, Marketing Director – AWG plc

Mungo Dunnett, Managing Director – MD Associates

Latest news & thinking

Sharing expertise as part of Morgan Stanley webinar series

South Staffs Water selects Affinity for behavioral change campaign

Archives

Categories

66% of people
switch brands for a
better experience.

London

New York

We’re a people-first brand consultancy.

Working at the intersection of branding, experience design and culture change, we drive growth for business by creating value for people.

We’re here to shake things up.

Past experience

What people say about us.

Ray Collins, Senior Digital Operations Manager – Motorola Mobility

Lianne Deeming, CEO, BlueLight Commercial

Angela Ferguson, Marketing Director – AWG plc

Mungo Dunnett, Managing Director – MD Associates

Latest news & thinking

66% of people switch brands for a better experience.

London

New York

We’re a people-first
brand consultancy.

What people
say about us.

66% of people
switch brands for a
better experience.