The world has changed. To stay ahead, brands need to adapt, innovate and reorganize around human needs and experience. That’s why we founded Affinity.
We explore their passions, fears and frustrations—their thoughts, as well as their behaviours. With their needs understood, we craft how your brand and business align.
For us, design is more than visual.
It’s a way of thinking and doing. We pair it with culture change to help you solve problems, drive change and achieve ambitious commercial objectives.
We go beyond brand creation.
By fusing brand and experience design with culture change, we shape how your brand and business are experienced across digital, physical and human touchpoints.
Our services
Strategy & messaging
– Research & data analysis
– Brand & culture strategy
– Customer experience strategy
– Employee experience strategy
– Measurement and analytics
Brand & comms design
– Naming & naming systems
– Visual identity design
– Motion design
– Verbal identity
– Campaign & comms design
Digital design
– UX and UI design
– Digital design systems
– Technical architecture
– CMS implementation
– Full-stack development
Environment design
– Retail design
– Office design
– Packaging design
– Experiential design
– Experiential technology
Culture development
– Capability definition
– Learning & development programs
– Employee experience development
– Engagement campaigns & events
– Innovation hacking & events
Challenges we help with.
Ways of engaging with us.
Sprint / 2–3 weeks
Rapid, sprint-based work that helps you with specific, focused challenges. Small and specialist team working side-by-side with yours.
Project / 3–9 months
Work of a broader scope tackling typical agency and consultancy briefs. Multidisciplinary team working both independently and collaboratively with yours.
Retained / 6+ months
Ongoing support. Setup is bespoke to every client. Fully onboarded extension of your team(s).