HOW WE HELP

We build the bonds between
people and business

We start with your audiences’ needs

We explore their passions, fears and frustrations—their thoughts, as well as their behaviours. With their needs understood, we craft how your brand aligns.

For us, design is more than a visual deliverable

It’s a way of thinking and doing. It blends logic and data, empathy and creativity. We use it to solve problems, drive change and achieve ambitious commercial objectives.

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Unified brand experience

By fusing business strategy and brand creation with experience design and culture change, we’re able to shape how your brand and business are perceived in the real world—digitally, physically and socially.

Strategy

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Research & data analysis

Brand strategy

Customer experience strategy

Employee experience strategy

Measurement and analytics

Brand development

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Naming & naming systems

Visual identity design

Motion design

Verbal identity & messaging

Campaigns & communications

Digital experience

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UX and UI design

Digital design systems

Technical architecture

CMS implementation

Full-stack development

Physical experience

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Retail design

Office design

Packaging design

Experiential design

Experiential technology

People experience

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Customer experience design

Engagement events

Culture change programmes

Employee experience design

Employee engagement campaigns

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Challenges we help with

Feature case study

Launching a disruptive healthcare startup

We worked rapidly and collaboratively with the founders of Evolution Biologyx to establish a disruptive positioning strategy and a bold, standout brand identity.

Learn more >

Case studies

Focusing on users and future growth

One of Scotland’s leading commercial property companies asked us to brand and launch the £70m redevelopment of a historic Glasgow building. Taking insights from a range of audiences including the local community, our strategy shifted focus away from the building’s illustrious history and towards its future as a premium office and retail space. Ernst and Young became the building’s primary tenant.

Outcome

100%

Of spaces filled

2

Global corporate tenants

Launching disruptive products and services

We were approached by a consortium of tech industry veterans to help launch an innovative cloud backup service. We rapidly established the strategic foundations of the business before developing a dynamic brand identity, digital design language and communications toolkit. This gave the startup the market presence it needed to secure both angel and early-stage VC funding.

Outcome

£1.5m

In funding secured

45%

Reduction in production costs

Enriching customer experience

A global fashion retail brand needed to increase brand awareness and sales in Europe. Over the course of two years, we redesigned key aspects of their stores to be more ‘human’ and engaging, without losing the brand’s characteristic minimalism. In parallel, we ran a series of digital and in-store experiential campaigns that generated buzz and increased sales for new ranges.

Outcome

21%

Increase in footfall

19%

improvement in brand awareness

Winning customers off market leaders

A niche financial services firm providing efficiency and CRM advice to some of the world’s leading banks had grown rapidly. To fuel further growth and international expansion, it needed to win clients off the global consultancy firms. We evolved its brand, communications and client experience, enabling it to secure eight new clients and scale operations into North America.

Outcome

£900k

Increase in fees

8

New clients

Regaining market
share

A tier two management consultancy firm was growing well internationally but under performing in the UK. To reverse decline in market share, we helped to tailor the business offer to a UK audience and rejuvenate the brand across all of its UK marketing assets. This developed into an integrated campaign that significantly improved lead generation and YOY sales performance.

Outcome

234%

Increase in leads

£2.7m

New business wins

Positioning for merger or acquisition

As part of a strategy to secure a global buyer, one of Poland’s largest print companies asked us to help transform internal and external perceptions of the business. We rebranded the organization across all digital and physical touchpoints. Through a series of culture change initiatives, we also radically improved innovation, communication and operational efficiency across departments.

Outcome

11%

Increase in annual revenue

£139m

Acquisition by global print giant

Ways of engaging with us

Sprint

Rapid, sprint-based work that helps you with specific, focused challenges.

Small and specialist team working side-by-side with yours.

2–3 weeks

Project

Work of a broader scope tackling typical agency and consultancy briefs.

Multidisciplinary team working both independently and collaboratively with yours.

3–9 months

Retained

Ongoing support. Setup is bespoke to every client.

Fully onboarded extension of your team(s).

6+ months

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66% of peopleswitch brands fora better experience

Let’s make your brand the one they switch to.

London

The Stanley Building
7 Pancras Square
King’s Cross
London N1C 4AG

london@brand-affinity.com

+44 203 859 7699

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