News & thinking
What’s fresh
and on our minds?
- 23.02.2024
- I
- Thought
Unpacking brand experience: The power of audio branding
Most marketers understand that a brand is more than its surface aesthetics—that it encompasses a complex tapestry of emotions…
- 06.06.2023
- I
- News
Global marketing leader Kerry O’Callaghan joins Affinity
We’re delighted to announce that Kerry O’Callaghan has joined Affinity as one of our senior independent advisors.
- 29.04.2023
- I
- Thought
Transforming our world: A hymn to design
Amongst the day-to-day bustle and pressures of agency life, the pivotal role of design in our lives can sometimes get…
- 17.02.2023
- I
- News
Cranfield Trust launches new brand
Cranfield Trust launched its new brand this week and the Affinity team are proud to have been involved in its…
- 23.01.2023
- I
- News
Meet Gemma Hood, culture expert for startups and SMEs.
We’re very happy to announce that we’re partnering with SME culture change expert, Gemma Hood. As one of our senior…
- 02.11.2022
- I
- Thought
Q&A with Nicola Sayers
We sat down with Nicola to delve into her insights, experience and views on what’s next for financial services brands.
- 04.10.2022
- I
- News
HSBC’s ex Global Head of Brand Activation joins Affinity.
We’d like to extend a warm welcome to Nicola Sayers who joins us today as one of our senior independent…
- 30.08.2022
- I
- News
We’re hiring!
We’re looking to fill freelance and permanent positions across the board, with a particular focus on creatives and strategists. If…
- 08.09.2021
- I
- News
Affinity rebrands healthcare startup Evolution Biologyx.
We’re proud to announce the launch of the new corporate and product brands we’ve developed for US healthcare startup Evolution…
- 19.07.2021
- I
- News
Affinity partners with Cranfield Trust
We’re delighted to announce that we’ve partnered, on a pro-bono basis, with Cranfield Trust as their strategic brand and communications…
- 15.03.2021
- I
- News
Affinity rebrands BlueLight Commercial.
Today marks the launch of a new brand for BlueLight Commercial—a startup business funded by the Home Office to boost…
- 17.02.2021
- I
- Thought
The importance of culture within brand.
There’s always been a time in our lives when we wished we had that special superpower to get us out…
- 14.10.2020
- I
- News
Affinity opens it’s second home in New York.
Affinity is delighted to announce the opening of its New York office on 7th Avenue in the heart of Chelsea,…
- 29.09.2020
- I
- Thought
Moving away from commodity activism.
There is no doubt that 2020 is a year of change. It has taken a global pandemic, and some catalytic…
- 16.09.2020
- I
- News
A virtual state of mind – the new norm?
The impact of the Covid-19 pandemic continues to be the question we all want answered. As the crisis unfolds, businesses…