News & thinking

Global food retail group,
SSP, appoints Affinity

May 7, 2024
May 7, 2024 Affinity Team

We’re excited to announce that global food retail group, SSP, has appointed Affinity as an agency partner for internal communications and employee experience.

Over the last month, we’ve been working collaboratively with SSP’s Communications teams to develop a campaign encouraging all frontline employees to download and start using the Microsoft Teams suite of apps. The campaign launches today and will run for several weeks in the UK and Nordics before going global.

The move to Microsoft Teams is a pivotal moment for SSP as it will connect frontline employees to the rest of the business for the very first time. Preparations have been underway for over a year. The ambition is to improve operational efficiency, employee engagement and, ultimately, the customer experience. Apps such as Teams Chat, Teams Groups and Viva Engage will improve security and enhance two-way communication across the business’s highly dispersed workforce.

Affinity’s role was to advise on and create the communications campaign driving uptake of the apps. This included message development, campaign ideas, and the design and production of all campaign assets.

SSP establishes and runs food outlets targeted at customers on the move. This includes cafes, bakeries, bars, casual dining restaurants and convenience retail outlets—principally in airports, rail stations, motorway service stations and hospitals. It employs 42,000 people across nearly 40 countries.

“Affinity worked quickly and collaboratively to bring our vision to life. Their thinking and design output really hit the brief, delivering a clear, creative and engaging campaign.”

Aimee Greaves, Head of Comms UK & Ireland, SSP plc