News & thinking

Global marketing leader
Kerry O’Callaghan
joins Affinity

June 6, 2023
June 6, 2023 Stephen Bates

We’re delighted to announce that Kerry O’Callaghan has joined Affinity as one of our senior independent advisors. She will be guiding our strategic thinking and outputs in the pharmaceutical, healthcare and sports sectors, as well as across our corporate clients more broadly.

“I’m delighted to be joining Affinity to support their corporate client’s marketing needs. I’m drawn to their people-first, multidisciplinary approach to brand building and I’m excited about what we can achieve together.”

Kerry O’Callaghan

Kerry has a huge amount of experience in leading global corporate marketing and communications programs, including over 25 years at pharmaceutical giant GSK.

As VP of Corporate Reputation and Brand, she led the creation and embedding of the GSK brand globally and developed research tools to measure corporate reputation. She also ran internal engagement programs across GSK’s 100,000 strong workforce and led global strategic partnerships with the London 2012 Olympics, Save The Children, Comic Relief and McLaren.

More recently, Kerry was appointed Interim Chief Communications Officer at McLaren Racing, providing strategic counsel to the CEO and Executive board on the proactive and reactive communications required to mitigate risk and build company reputation.

On top of this, she is a board member of the University of West London and on the Advisory board for Campaign for Science and Engineering.

Affinity CEO, Simon Green, commented on Kerry’s arrival:

“Kerry has a wealth of experience in corporate marketing and communications that many of our clients will find invaluable when assessing and tackling their own communication challenges. Her employee-first approach to brand programs is also something that resonates strongly with our approach at Affinity.”