News & thinking

Affinity partners with
Cranfield Trust

July 19, 2021
July 19, 2021 Stephen Bates

We’re delighted to announce that we’ve partnered, on a pro-bono basis, with Cranfield Trust as their strategic brand and communications consultancy. The trust has ambitious growth plans over the next five years and we look forward to supporting them in their mission to help more charities.

Cranfield Trust is an independent, national charity, which exists to provide valuable free business advice, mentoring and skills to UK charities, helping them to function as effectively as possible in delivering their charitable objectives. Today there are 168,000 registered charities in the UK and countless other micro charities such as clubs and societies, all providing vital voluntary services.

For over thirty years, Cranfield Trust—together with its UK-wide network of corporate volunteers—has supported UK charities in tackling issues such as poverty, social exclusion and disability. Working with thousands of charities every year, it helps to identify and resolve business issues in a range of areas including business planning, strategy, human resources, financial management, marketing and impact measurement

As a people-first design consultancy that’s committed to giving back, it’s a real privilege to help Cranfield Trust evolve their brand for digital engagement and long-term growth.

Simon Green, CEO, Affinity

We’re very grateful to Affinity for supporting us as we look to expand our charity ambition over the next few years. With Affinity’s focus on using brand and experience design to improve people’s lives, as well as deliver growth, we felt this was a wonderful fit. I’m excited to watch our partnership flourish.

Amanda Tincknell, CEO, Cranfield Trust